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The Ceramics of Italy Laboratory

05 May 2015

During Expo 2015, the major international event to be held from May to October on the theme of “Feeding the Planet, Energy for Life”, Italian ceramics will take the spotlight at an exhibition promoted by the Italian ceramic industry’s trade association Confindustria Ceramica and organised by Edi.Cer. SpA. Entitled “Ceramics of Italy Workshop”, the exhibition will be held from 1 to 10 May 2015 in the 190 square metre Impluvium area on the first floor of the Triennale di Milano. The concept behind the Ceramics of Italy exhibition, designed by Blumerandfriends and curated by Aldo Colonetti, is to bring together food and ceramics in a space that is half kitchen and half workshop. It aims to illustrate in a visually striking and interactive way how ceramic products are linked to food and the places where it is cooked and consumed.

The “Ceramics of Italy Laboratory Exhibition”, an initiative running from 1 to 10 May at the Triennale di Milano, is proving a big success with the public. The show, promoted by Confindustria Ceramica, curated by Aldo Colonetti and designed by Blumer and Friends, is one of the key events organised by the Italian ceramic industry for Expo 2015. It involves the participation of eight Italian ceramic tile companies based in the Emilia-Romagna region along with three ceramic tableware manufacturers located in Veneto, Lombardy and Tuscany.

The companies Ancap, Casalgrande Padana, Ceramiche Coem, Cooperativa Ceramica d’Imola, Florim, I.P.A. Industria Porcellane, Keope, Marazzi, Panariagroup, Refin and Richard Ginori 1735, coordinated by Riccardo Blumer, have supplied ceramic products from their current ranges to create 16 different surfaces and containers holding spices and ingredients to be used for creating mixtures. The exhibition received 2,200 visits during the first 5 days, with peaks of 600-700 people during the first three days over the May Day long weekend. Special efforts have been made to encourage the participation of primary and secondary schools from Milan in collaboration with the Triennale Design Museum Education programmes, and a total of 10 school classes have taken part during schooldays this week. The eight laboratories, supervised during all ten days by students attending the faculty of Industrial Design of the University of San Marino, are projected onto the walls of the Impluvium and posted on the association’s social network pages and on the pages specially devoted to the events (the ‘CeramicsofItaly’ and ‘UNIRSMlaboratorioceramicsofitaly’ pages on Facebook and #laboratorioceramicsofitaly on Instagram). The Ceramics of Italy Laboratory Exhibition will run until Sunday 10 May, 23.00 at the Triennale di Milano