Ceramics of Italy
12 June 2012
I.P.A. Industria Porcellane S.p.A. is a member of Confindustria ceramica, which in various areas promotes the protection of the Italian product, sponsoring it through the most important Medias, with a Logo which marks all ceramic "made in Italy" products, and which only those possessing specific requirements can use.
Ceramics of Italy is the collective institutional brand which represents and promotes companies in the Italian ceramics industry all over the world.
Made in Italy is not only a geographical connotation. It is much more than that, encapsulating values recognised all over the world from quality to transparency, from leadership in design to innovation.
The intention of the introduction of the new Ceramics of Italy brand, which came into force at the beginning of 2009, was to circumscribe and protect all ceramics productions, produced exclusively in factories located on Italian soil.
Now the prestigious Ceramics of Italy brand can only be stamped on products actually made in Italy.
The brand in the Italian ceramics industry